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IDEAS INTO ACTION

Grei Matter was created to help bodies and businesses use narrative-driven tools to rewrite the stories around some of today’s biggest challenges:

  • Embracing change
  • Deconstructing silos
  • Building cultures that think
  • Uncovering IP opportunities


Through coaching, workshops, ideation, and partnership research, we break through the stagnant momentum between where you are and where you want to be. We work shoulder-to-shoulder with those ready to roll up their sleeves and do the work to turn ideas into action.


Thought Leadership

  • 1-on-1 Coaching
  • Team Workshops
  • Change Management

Strategic Partnerships

  • Due Diligence
  • Fractional CInO
  • Partnership Scouting

Narrative-Driven Content

  • Ghostwriting
  • IP Adaptation
  • Branded Messaging

It’s my mission to share the insights and tools that create a safe space for a weird idea to become a transformative catalyst.

SHADLEY GREI

Strategist. Solutionist. Coach.

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your pain points are our comfort zone

At Grei Matter, we give you the knowledge, tools, and confidence to welcome change, disassemble corporate silos, inspire a forward-thinking culture, unify brand messaging, and uncover IP revenue streams.


We are dedicated to helping our partners redefine success through positive disruption, strategic alliances, and challenging assumptions.

our heroes

our nemeses

  • Change Ambassadors optimizing challenges.
  • Collaborative Champions valuing connection.
  • Open-Minded Leaders encouraging exploration.
  • Visionary Trailblazers challenging the status quo.
  • Narrative Enthusiasts empowered by storytelling.
  • Story Skeptics who avoid creativity.
  • Profit-First Pragmatics tied to metrics.
  • Lone Rangers preferring siloes and egos.
  • Static Stalwarts holding tight to convention.
  • Conservative Guardians resistant to change.

what drives us

Inspired by our work with powerhouses like Disney, Condé Nast, and Hasbro, Grei Matter believes that a narrative-driven approach to change management and optimization best communicates the ideas that unite stakeholders and shareholders around a shared vision. We believe:




  • Commitment is proactive.
  • Curiosity fuels innovation.
  • Collaboration takes compassion.
  • Creativity is purpose-driven.
  • Calmness welcomes clarity.

“The value of an idea lies in the using of it.” - Thomas Edison

Credit: Christophe Kiciak “Let It Rain”

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once upon a time ...

The pandemic inspired a pivot.


After a decade working in the entertainment industry in Hollywood, I was called upon to return to my hometown in the summer of 2020. When my work returned to in-office, I left that job in order to own my schedule during that demanding time. While working at Disney, my eyes were opened to the fact that I had a unique skill in finding connection and clarity in the chaos. Since moving into consulting full-time, I have put this skill to the test in a handful of ways, including:


  • Ghostwriting five business books and a screenplay
  • Speechwriting for the C-suite at Hasbro
  • Learning about the M&A process and post-merger integration
  • Writing 70 e-books from podcast transcripts
  • Exploring over 60 concepts for IP development with Condé Nast


I am drawn to people and opportunities that redefine the boundaries of storytelling. I believe that life is built on the stories we tell each other and ourselves. Yesterday’s spreadsheet is just as much a story as tomorrow’s theatrical blockbuster. If it’s true that we spend one third of our lives at work*, we can’t minimize the importance of how we write these chapters.


Let’s talk about the tale you want your life to tell.