Grei Matter
Marketing & Communications Consulting
Most companies don't need new ideas.
They need to do more with the ones they already have.
Grei Matter helps companies find more value in the ideas, assets, audiences, content, and relationships they already have.
THE CHALLENGE
You may already have what you need.
Companies create things constantly: ideas, campaigns, content, partnerships, research, presentations, intellectual property, customer relationships.
Then attention moves to the next thing.
I help companies look at what they already have differently. What could be repositioned? Reused? Connected? Extended? Communicated better? Turned into a new opportunity?
Before creating something new, let's see what you're already sitting on.
WHAT I DO
Marketing & Communications Strategy
Positioning & Messaging
Clarify what you're offering, why it matters, and how to communicate it.
Content & Thought Leadership
Turn existing expertise and ideas into content that can work harder across channels and audiences.
Assets & Opportunities
Look across existing content, IP, and partnerships for opportunities that may be hiding in plain sight.
THE WORK
A Few Examples
Developed new business concepts designed to better leverage existing brands and IP, including identifying potential partnerships with Hasbro and Ford.
Worked across communications, Legal, Business Affairs, IP, creative development, and strategic operations, including reviewing existing IP for rights and remake opportunities.
Speechwriter for a C-suite presentation.
ABOUT SHADLEY
Ideas Into Action.
I'm Shadley Grei, a publisher, author, and marketing and communications strategist with more than 20 years of experience across media, entertainment, financial services, agencies, and publishing.
Today, I'm the founder and publisher of Kingbird Press and consult with companies through Grei Matter.
Different businesses. Same fundamental question:
What can we do with the ideas we already have?
LET’S TALK
What are you already sitting on?
If there's an idea, asset, audience, or opportunity inside your business that isn't doing enough, let's take a look at it.